The logo for Aadhaar was unveiled on 26 April 2010. It has a sun in yellow with fingerprint embedded in the centre. It was selected after a nation-wide competition among 2000 entries.
The finalized logo was designed by Atul Sudhakarrao Pande of Mumbai and he was given a prize money of Rs.1 lakh for the design. In CNBC TV news, Atul explained that he wanted it to be simple and chose Sun because it is universally known and the thumbprint because it can be easily understood by a poor man.